Lee Matthews, hailing from humble beginnings in Telford, found himself faced with adversity as a youth. In overcoming this, Lee sought refuge in martial arts and gained entry into the British Army at the age of 18. From then on he embarked on an extraordinary journey in resilience and tenacity.
During his eight-year military career, Lee excelled, becoming a distinguished soldier within the Elite Parachute Regiment. He honed qualities of dedication, teamwork, camaraderie, and earned accolades such as the Prince of Wales badge for Leadership, and recognition as the Fittest Recruit in basic training. He would go on to attain the rank of Junior NCO serving tours in Northern Ireland and Kosovo. Towards the end of his service Lee would become a PTI, training new recruits and setting himself up for the next chapter of his life. In transitioning back to civilian life, Lee faced fresh challenges.
At 25, Lee founded his first martial arts school. Here, he fused his invaluable military experience with kickboxing expertise. Through a journey marked by trial and error, he acquired lifelong lessons in running a thriving martial arts business. Seeking wisdom by some of the very best in the industry in fighting, coaching and business, Lee began to flourish. His dedication, coupled with a skilled team, gave birth to the "6-Rounds of Success" method, becoming the cornerstone of British Military Martial Arts (BMMA). Today BMMA has opened over 200 locations and 30 full-time centres over the course of 25 years, showcasing Lee's remarkable journey from adversity to success. This is also a testament to the methods and systems he and his team have perfected over the years.
Lee Matthews' book, "Elite Martial Arts Instructor", serves as a comprehensive guide for martial arts instructors and school owners seeking to elevate their teaching, grow their businesses, and empower their students.
Overall, "Elite Martial Arts Instructor" is a holistic guide that combines martial arts philosophy, business acumen, and personal development principles to help instructors and school owners thrive in the martial arts industry. It encapsulates Lee Matthews' journey from his early struggles to becoming a world-class martial artist and successful entrepreneur; offering valuable lessons and practical advice along the way.
This seminar perfectly complements Lee Matthews' groundbreaking book, "Elite Martial Arts Instructor". Designed for martial arts instructors and school owners, it offers a dynamic and immersive experience to deepen your understanding and application of the book's principles. Beyond theory, you'll engage in interactive workshops, live demonstrations, and dynamic discussions, gaining practical tools and techniques to enhance your martial arts journey or school. This event aims to inspire and equip you, leaving you not only with newfound insights but also the ability to elevate your skills and influence as an elite martial arts instructor.
Join us for this transformative seminar, aligning theory with practice to empower your martial arts career. Whether you're an instructor seeking to inspire your students or a school owner looking to enhance your business, this hands-on experience will set you on the path to excellence.
Location: The Holiday Inn Telford
Elijah Everill, a martial artist since the age of four, has an impressive career spanning over two decades. With mentorship from Lee Matthews, Elijah rose from a local fight team to esteemed squads like Top Ten UK and the Allstars. Boasting 14 WAKO World titles across various divisions, he's celebrated as the most accomplished mat fighter in WAKO history. Elijah is the sole holder of British titles in points, light contact, kick light, and full contact in WAKO GB History. Today, he leads the thriving World Champion Academy in Wellington, Telford. At the seminar, Elijah will delve into the mindset and sacrifices required to achieve success.
Elijah Everill, a martial artist since the age of four, has an impressive career spanning over two decades. With mentorship from Lee Matthews, Elijah rose from a local fight team to esteemed squads like Top Ten UK and the Allstars. Boasting 14 WAKO World titles across various divisions, he's celebrated as the most accomplished mat fighter in WAKO history. Elijah is the sole holder of British titles in points, light contact, kick light, and full contact in WAKO GB History. Today, he leads the thriving World Champion Academy in Wellington, Telford. At the seminar, Elijah will delve into the mindset and sacrifices required to achieve success.
Gerard Turvey, Managing Director of NEST Management Limited, boasts over two decades of expertise in providing management software and financial collection services for martial arts businesses in the UK, Australia, and Ireland. His banking background and extensive experience in optical retailing, including roles like Director of Finance and Director of Customer Service, have equipped him with a diverse skill set. Gerard's achievements include raising over £200K for charity by climbing Mt Toubkal, earning a black belt in karate, and creating a Direct Debit System for Boots Opticians. He's proud to collaborate with martial arts business owners in achieving their goals.
Charlotte Craighill, an impressive martial artist holding 5th Dan in Olympic Tae Kwon Do and 4th Dan in Sport Karate, leads as Area Commander for British Military Martial Arts in Leeds. Her journey commenced at 8, excelling in Tae Kwon Do and clinching silver at the European Championships. In 2022, she claimed victory at the WKC World Championships in Kickboxing. An army veteran, her passion for martial arts instruction grew during deployment in Afghanistan. Starting from scratch in 2009, Charlotte now oversees a team of coaches across multiple locations, shaping formidable Black Belts and fighters while juggling a dynamic family life.
Andy Cleeves, a martial arts veteran since age 8, boasts extensive expertise in kickboxing, kung fu, and boxing, culminating in a World Kickboxing championship title. Founder of Epic Martial Arts, home to 1500+ students, his impact transcends as a successful event promoter, overseeing events like the GB Grand Slam and Bristol Open. Entrepreneurially inclined, Andy steers ventures like EPiC Mats and EPiC Merch, empowering the martial arts sector. With a focus on maximizing school merchandise sales for new revenue streams, his insights reshape the industry. Gain from the wisdom of an influential marketer and industry trailblazer, redefining martial arts success.
Andy Cleeves, a martial arts veteran since age 8, boasts extensive expertise in kickboxing, kung fu, and boxing, culminating in a World Kickboxing championship title. Founder of Epic Martial Arts, home to 1500+ students, his impact transcends as a successful event promoter, overseeing events like the GB Grand Slam and Bristol Open. Entrepreneurially inclined, Andy steers ventures like EPiC Mats and EPiC Merch, empowering the martial arts sector. With a focus on maximizing school merchandise sales for new revenue streams, his insights reshape the industry. Gain from the wisdom of an influential marketer and industry trailblazer, redefining martial arts success.
Swapnil Garg, a digital marketing virtuoso, brings expertise in organic and paid Facebook marketing to our seminar. From a local car body repair shop owner, Swapnil transitioned into digital marketing, helping various entrepreneurs, including salons, dentists, and fitness professionals. He excels in the martial arts industry, boosting over 300 schools through Facebook marketing. His influence extends to almost 200 local businesses, transforming online audiences into loyal customers. With accomplishments spanning e-commerce, coaching, and agency management, Swapnil is a digital marketing pioneer, offering invaluable insights for those eager to maximize social media platforms.
Swapnil Garg, a digital marketing virtuoso, brings expertise in organic and paid Facebook marketing to our seminar. From a local car body repair shop owner, Swapnil transitioned into digital marketing, helping various entrepreneurs, including salons, dentists, and fitness professionals. He excels in the martial arts industry, boosting over 300 schools through Facebook marketing. His influence extends to almost 200 local businesses, transforming online audiences into loyal customers. With accomplishments spanning e-commerce, coaching, and agency management, Swapnil is a digital marketing pioneer, offering invaluable insights for those eager to maximize social media platforms.
David Lowe, a martial arts expert and marketing visionary, boasts a background in ITF Taekwondo and Japanese Karate. His journey includes success in national and international competitions, focusing on Kata or forms. As partner of Bytomic Distribution, one of Europe's largest martial arts supply companies, David's expertise in martial arts marketing transformed the industry. He pioneered martial arts school business coaching programs and currently focuses on Online Digital Marketing through his online subscription membership Budō Marketeers. David's journey encompasses hosting events, industry partnerships, and revolutionary marketing concepts, offering invaluable insights for businesses in the digital landscape.
Owen King, a seasoned martial artist with three decades of experience and a 5th-degree Blackbelt, is a renowned figure in the martial arts world. His impressive record includes numerous British, European, and world titles in kickboxing, along with coaching roles for prestigious organizations. As a certified personal trainer and coach, he's guided MMA fighters to success. Owen's dedication extends to founding the "Fighter Training Online Academy," catering to martial artists of all levels. His seminar focus on dynamic training and teaching methods promises to inject excitement and elevate standards in martial arts classes, emphasizing retention and student development. Join us to tap into his wealth of knowledge.
Owen King, a seasoned martial artist with three decades of experience and a 5th-degree Blackbelt, is a renowned figure in the martial arts world. His impressive record includes numerous British, European, and world titles in kickboxing, along with coaching roles for prestigious organizations. As a certified personal trainer and coach, he's guided MMA fighters to success. Owen's dedication extends to founding the "Fighter Training Online Academy," catering to martial artists of all levels. His seminar focus on dynamic training and teaching methods promises to inject excitement and elevate standards in martial arts classes, emphasizing retention and student development. Join us to tap into his wealth of knowledge.
Tony Anderton, a respected kickboxing coach, boasts over 30 years of martial arts experience and holds a degree in Sports Science & Coaching. His unique blend of academic knowledge and real-world expertise sets him apart. Tony's remarkable journey includes a decade of leadership with Team GB Kickboxing, where his coaching prowess contributed to the squad's international triumphs. His influence spans the globe, shaping elite kickboxing athletes under Team GB and Team SAS Kickboxing, the top-ranked British team. Tony's coaching philosophy centers on discipline, perseverance, education, and creativity, nurturing not only physical skills but also the mental resilience needed for success both in and out of the ring.
Damon Sansum, a versatile martial artist and motivational speaker, offers a unique perspective at our seminar. With a successful career in Olympic Taekwondo, Damon embodies martial arts excellence. His educational background in Business & Sport further underscores his holistic approach. As a 6th Dan Black Belt, he co-founded the Sansum Martial Arts Association, nurturing 600 active students. Damon's mentorship extends to motivating audiences in academic and corporate settings. Notably, he's made a meaningful impact working with youth facing mental health challenges and learning difficulties. As a BBC Commentator for Taekwondo, his insights reach global audiences.
Lee Sansum, an international speaker, former elite bodyguard, and esteemed sports coach, embodies resilience and human spirit. His journey, from perilous situations guarding Princess Diana to the depths of depression and PTSD, is a testament to inner strength. Reflecting on Princess Diana's impact, Lee rebuilt his life, became a best-selling author, and today challenges traditional team leadership. He explores how our body's survival chemicals drive high performance, collaborating with the United Nations and transforming school leadership. Lee Sansum's remarkable story teaches us the power of resilience and building high-performing teams that defy convention.
Jennifer Priestley boasts over 35 years of experience as a seasoned accountant, concentrating on accounting and tax strategies for owner-managed businesses. Her career began in a prestigious national firm of Chartered Accountants, and she subsequently established Maple Accountancy, dedicated to offering top-tier services to martial arts enterprises. Jennifer's distinctive fusion of positivity and commercial acumen leaves clients invigorated, armed with actionable insights to propel their martial arts businesses forward. Her unparalleled expertise and unwavering commitment make her a trusted advisor in the martial arts industry.
Jennifer Priestley boasts over 35 years of experience as a seasoned accountant, concentrating on accounting and tax strategies for owner-managed businesses. Her career began in a prestigious national firm of Chartered Accountants, and she subsequently established Maple Accountancy, dedicated to offering top-tier services to martial arts enterprises. Jennifer's distinctive fusion of positivity and commercial acumen leaves clients invigorated, armed with actionable insights to propel their martial arts businesses forward. Her unparalleled expertise and unwavering commitment make her a trusted advisor in the martial arts industry.
Danny Walker's remarkable journey spans a decade of distinguished service in the Parachute Regiment and Special Forces Support Group, culminating in specialized roles. Transitioning to civilian life in 2016, he embarked on a thriving entrepreneurial path, managing multi-million-pound ventures with over 85 employees. Recognized as Business Leader of the Year (SME) at the 2022 British Ex-Forces in Business Awards and an 'Entrepreneur of the Year' finalist, Danny's achievements have graced notable publications like Liverpool Business News and Forces Net. His inspiring story, from military excellence to entrepreneurial triumph, solidifies his status as an influential figure in the business world.
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Mindsets and habits. What it takes to become a winner.
Financial Planning for Martial Arts Schools
Women in Business
Maximising proshop sales for additional revenue
Organic and Paid Facebook Marketing
Digital Marketing Strategies and A.I. Tools
Training and Teaching for better standards and retention
Top Level Coaching and Performance
Transitioning from Professional Olympic Athlete to School Owner
Dynamic Leadership and Decoding Chemistry
Company structures and VAT rules for martial arts schools.
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